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Burke County United Way worked with Paramount Hyundai Valdese for the 2nd Annual Car Giveaway Event, held at noon on Dec. 19, 2024, at the Paramount Hyundai Valdese showroom.

Leading up to the event, 12 finalists were randomly selected. Donors who contributed $100 or more to BCUW in 2024 were eligible to opt-in for a chance to win a new 2024 Hyundai Santa Cruz, provided by Paramount Hyundai Valdese.

During the event, representatives from United Way and Paramount Automotive, as well as the finalists’ friends, family members and employers gathered around the vehicle inside the showroom.

Each finalist randomly chose a number between one and 12 to determine their drawing order. One by one, in order, the finalists selected a key fob from a Christmas stocking. Only one key fob had the power to start the car. After four finalists tried unsuccessfully to start the car, Brent Hoffman turned the key and started the car.

“Realizing I had just won the Santa Cruz when the engine started was an incredible moment, and we’re so thankful for Paramount’s generous support of BCUW,� Brent said. “Cathie and I deeply value BCUW’s mission and their work in housing, self-sufficiency and youth success. Even small amounts of assistance can make an impact, and we trust BCUW to carefully assess community needs and allocate funding where it matters most.�

The Paramount Car Giveaway was launched to inspire community involvement, honor the contributions of donors and generate funds for Burke County United Way's Strong Families Initiative. The initiative supports programs aimed at improving the lives of individuals and families in Burke County. 

Lowdermilk Church & Co LLP certified the finalist selection process. Paramount Automotive owner Benny Yount, COO Nick Kincaid, Paramount Hyundai Valdese General Manager Russell Childers and Marketing Director Alisha Shoup supported the project and the broader Burke County community.

Learn more about Burke County United Way’s Strong Families initiatives at .